Among the top ten sites in the US, three were up compared to June 2024 (New York Times, People, BBC and Google News) and seven saw an increase compared to May. This is despite The Independent seeing the biggest year-on-year fall in traffic, down 56% to 16.4 million. In July, BBC saw a 15% month-on-month drop in views following the launch of a dynamic paywall for users in the US at the end of June. September was a busier news month, including the assassination of right-wing activist and podcaster Charlie Kirk. Syndication website MSN saw the biggest drop year on year among the top ten by more than a third (39.5% to 144 million visits). Athlon Sports followed Forbes in year-on-year traffic decline with a drop in visits of 48% to 290.3 million, along with AP News (down 46% to 78.5 million visits).
The publication, likely spurred by the city’s historic wildfires, grew its web visits nearly 120% to 42.3 million in January, but in February these returned to 20.8 million – a 51% month-on month fall. The drops mirror widespread gains in February, when only nine top sites saw traffic losses and 21 posted gains of 10% or greater. Despite its monthly gain The Cooldown was the second-largest faller year-on-year among the top 50, losing 24% of its traffic compared to March last year. Google Senaste online casinon News, The New York Times and Yahoo Finance all saw a 9% month-on-month rise in visits, while People, Fox News and USA Today rose 5%.
The BBC saw the fastest growth among the ten most-visited news sites in the US, followed by People magazine (158.6 million, up 14%) and the most-visited publication overall, The New York Times (494.4 million, up 12.2%). Among the broader top 50 by far the greatest year-on-year growth came at Athlon Sports (41.4 million), which registered an 854% increase in visits compared with the same month last year. The AP was the fastest-growing top-ten site compared with February 2024, increasing its traffic by 76%, followed by the BBC (up 30%), People (7.1%) and The New York Times (452.4 million, up 6.4%), which remains the most-visited news site in the US. Among the 50 most-visited online newsbrands in the US in February, 11 increased their traffic compared with the month before, while 19 saw decreases of 10% or more. The only sites to lose more visits compared to the month before were CBS News (71.1 million, down 9%), Athlon (down 11%) and another UK site, The Independent (23.6 million, down 11%).
The BBC visits the Iranian capital for the first time since authorities used unprecedented force to put down protests last month. Visits to the Gannett-owned site were up by 32% year-on-year to 151.4 million – echoing its year-on-year growth rate last month. The Independent is one of several UK newsbrands along with The Sun, Daily Mail, Daily Mirror, Express and the BBC that have recently put focus on expansion in the US. The Daily Mail remained the best-ranked British newsbrand in the ranking (107.7 million visits) in tenth, one place ahead of the BBC (101 million).
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- Rival title The Mirror, which is yet to feature in the top 50 US news websites, grew 631% year on year to 15.1 million visits in April 2025 according to Similarweb data.
- Despite its robust politics offering, Axios (23.3 million) was the top 50 site with the largest monthly traffic fall, losing 17.4% of its visits compared with September.
- Among the top 50, Newsweek, which has topped the list for growth in several of the past months, was only the third fastest growing site year-on-year despite another strong month.
- She covers politics at the White House and Congress and has circumnavigated the globe as a pool photographer.
- The New York Times extended its lead over CNN has the most popular news website in the US according to Press Gazette’s latest top-50 ranking.
- But for most publishers visits have nonetheless improved year-on-year, with three-fifths of the top 50 recording traffic increases of at least 10% compared with September 2023.
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Among the wider top 50, The Cool Down, which entered our ranking last month for the first time in 42nd position, saw strong growth for another month, moving up from 42nd to 35th in the table. Celebrity newsbrand People was the fastest-growing news website in the US in March according to Press Gazette’s latest ranking. The Daily Mail remained the best-ranked British newsbrand in the ranking (rank 11, 115.4 million visits), pulling further ahead of the BBC (rank 13, 106.1 million), which fell one place from twelfth in March. Those that declined only saw small traffic drops with People (down 4% compared to March) and Washington Post (117 million, also down 4%) seeing the largest drops.
