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Mail Online (136.1 million) gains a place, rising to ninth, and Newsweek (133.3 million) leaps from 16th to tenth place. The figures for July are the first Press Gazette has published since Similarweb updated its data model. The site received 374% more visits in August 2024 than in August 2023, reaching 29.6 million. It was followed by UK news site The Closing date for store Independent (up six places with 37.6 million) and the Los Angeles Times (up five places with 28.5 million).
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But the picture is rosier over a longer timespan, with three-quarters of the top 50 publishers seeing year-on-year growth in visits in August. The two top ten sites to see year-on-year traffic declines were Fox News (down 0.7%) and Mail Online, where visits dropped 7.2%. New top ten entrant Forbes was also the fastest-growing site in the group, seeing visits rise 48% compared with September 2023.
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The Daily Mail remained the best-ranked British newsbrand in the ranking (rank 11, 113 million visits), just ahead of the BBC (rank 12, 106.9 million). Among the wider top 50, The Cool Down, which entered our ranking last month for the first time in 42nd position, saw strong growth for another month, moving up from 42nd to 35th in the table. Celebrity newsbrand People was the fastest-growing news website in the US in March according to Press Gazette’s latest ranking. The Daily Mail remained the best-ranked British newsbrand in the ranking (rank 11, 115.4 million visits), pulling further ahead of the BBC (rank 13, 106.1 million), which fell one place from twelfth in March. Those that declined only saw small traffic drops with People (down 4% compared to March) and Washington Post (117 million, also down 4%) seeing the largest drops. Month-on-month New York Post (149.4 million, up 7%), USA Today (up 3%) and MSN (263.2 million, up 2%) were fastest-growing.
Among the top ten sites in the US, three were up compared to June 2024 (New York Times, People, BBC and Google News) and seven saw an increase compared to May. This is despite The Independent seeing the biggest year-on-year fall in traffic, down 56% to 16.4 million. In July, BBC saw a 15% month-on-month drop in views following the launch of a dynamic paywall for users in the US at the end of June.
- While some say Facebook referral traffic has returned this year, others complain that the addition of AI-written summaries to Google search results has deeply impacted click-through rates to articles.
- Far-right website Gateway Pundit, which entered the chart at 48th last month, has in turn fallen out of the top 50.
- Fox also lost approximately 1% of its US web visits in October compared with the month before.
- Country music star Eric Church talks with “CBS Mornings” about his “Free the Machine Tour” and how music can bring people together amid division.
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